About Rad

They say you should start a business you wish already existed, so that’s exactly what we did. In 2012, we created an online fashion brand specialized in curating artists, brands and celebrities from around the world to collaborate on streetwear collections.

We believe that fashion should be fun, spontaneous, daring and shared with friends and so we built a new kind of e-commerce. Rad is not only unique in its product offering but is also revolutionary in terms of operations. With no physical stores or middlemen, we got rid of traditional retail markups.

Our extraordinary and creative design team is constantly producing new collections. We launch collections on a weekly basis, and last but not least, everything we sell is hand-produced once your order is being placed, so virtually no waste (yay!). We ship locally for a fast and eco-friendly delivery. All of our products are manufactured in our own factories located in France, UK and the US.

We currently ship to France, the UK, Germany, Austria, Belgium, Spain, Netherlands, Canada, Australia, Hongkong, China and the USA.